Interactive Avenues wins ‘Digital Agency of the Year’ at MMA Smarties India 2024

Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the coveted ‘Digital Agency of the Year’ title at MMA Smarties India 2024. This recognition validates the agency’s ability to deliver breakthrough campaigns fueled by data-driven insights, AI, and raw creativity.

Interactive Avenues won 3 shining metals for leading brands:

• Gold for AI-Powered Audience Engagement: Join The Copverse – Prime Video’s AI adventure
• Gold for Innovative use of AI in Advertising: Dark Fantasy – Biting into a million fantasies:
• Bronze for Brand Purpose/Activism: Yippee! Create Magic – Plastic to Parks

Smarties awards recognize leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.