Digital Media Services
Buying digital media is more than just negotiation. Knowing what to buy today is as important as how much you buy it for. The same spot at the same price fetches a different yield depending on how it is utilized. This feature is unique to Digital Media and, with over 2 billion ad impressions managed by us every month, we excel at maximizing this for you.
Digital media consumption patterns have thrown conventional media wisdom out of the window. Add to this the complexity of consumer interactions across multiple devices, each with its own unique experience. Not to forget, technology that tracks consumer behavior & throws up innumerable data points. To decipher this into actionable insight requires a lot of data crunching and a passion for numbers.
Our Media Team has been doing just this for over a decade now.
How we do it
Using a combination of best in class tools, data, technology & a device agnostic approach, we come up with the most effective and efficient media options to engage with the brand’s audiences. We layer this robust media strategy with layers of efficiency built on technology like contextual messaging, re-targeting & dynamic creative optimization.
Implementing effective digital campaigns requires precise execution. Our experienced trafficking team is trained across ad serving platforms like DoubleClick, Zedo, Atlas, Media Mind etc. With daily optimization & methodical campaign management they plug the last mile in campaign delivery, optimization and management.
In a nutshell, insightful planning, hardnosed negotiation & continuous campaign optimization forms the core of our media offering.