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ABOUT US LEADERSHIP

Amar Deep Singh, CEO

Amar is co-founder and CEO of Interactive Avenues. Amar oversees the business operations of the company and provides overall direction to the company, identifying new growth opportunities and seeing them through implementation. His management style is hands-on and he believes in rolling up his sleeves and working with teams.

Amar has spent more than 15 years in media, of which over 12 years have been in digital. He has extensive experience on most large digital advertisers like Citibank, ICICI Group, Makemytrip, Travelocity, Bharatmatrimony, Sulekha, Colgate Palmolive and Dell to name a few. This makes him extremely clued on to advertiser requirements which he uses as the main insight while building and expanding the company.

Amar has built and managed teams for a large part of his career and has had successful stints at The Times of India Group and the India Today group before the Internet bug bit him and he joined Rediff.com in 1999. Amar was a founding employee of Mediaturf Worldwide (now Ignitee) where at various points in time he ran the Mumbai, Chennai and Delhi offices.

Shantanu Sirohi, COO

Shantanu is a co-founder and Chief Operating Officer at Interactive Avenues. He has played a pivotal role in driving the agency to a market leadership position in Digital Marketing over the course of 5 years.

With over 14 years of experience across Traditional & Digital Media, Shantanu has worked on brands like Colgate Palmolive, Unilever, Intel, Dell, Sony, Kingfisher, Travelocity, eBay, Jet Airways, ESPN, ICICI & HDFC to name a few.

Shantanu brings a 360*, media agnostic approach for client's needs which are addressed using cutting edge platforms and solutions across Online, Search, Social, Mobile, CRM as well as mashups with traditional media like Outdoor, Radio, Print & TV.

Manoj Vinchoo, CFO

As CFO, Manoj is responsible for Finance, Commercial, Compliance, Risk Management and Legal. He joined Interactive Avenues in April 2009. Manoj has over 22 years of total experience and over 11 years as CFO in diverse industries such as Consumer Goods, Telecom, Project Engineering and Health care in organisations such as Crompton Greaves, Hutchison Max Telecom (now Vodafone), Schindler, Novartis and Dawnay Day.

Manoj specialises in Business Planning and Analysis and has successfully led Finance function in start ups, growth phases and also in critical turnaround stages.
 
Manoj is a Commerce Graduate from Podar College and a Chartered Accountant.
 

Vivek Iyer, Vice President, Media Services

Vivek is the head of media services at Interactive Avenues. He drives publisher relations and oversees media buying, planning and Ad Operations teams nationally.
 

Vivek has spent 10 years in the media space, of which 9 have been in digital. He has worked on large digital accounts across categories. Citibank, American Express, Reliance ADAG group, Travelocity, Toyota, Intel, Colgate Palmolive, ESPN, Sony, to name a few.

Besides developing account strategies for clients across Search, Social & Display, he manages some key accounts personally. Further, his role also includes taking on and implementing key projects at IA.


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