Interactive Avenues Pvt. Ltd.

EXECUTION

Now you don't just wear fashion. You live it, 24 hours a day. The creative communication was glamorous, glitzy with a balanced visibility given to "Jade Jagger" the designer and the property features.

Media Used:

Economic Times : This was our main focus considering majority of our TG was present on this site. The TG on this site was one, who can not only afford a 2 Cr property but at the same time is well read and aware of good living.
Bloomberg : This again was for the DINK TG
GQIndia : This site was chosen to cater to our audience who appreciates fashion and understands it.
Search Campaign : SEM was used to ensure an easy navigation to our website. This was a targeted approach where the users were specifically looking for keywords like Lodha Fiorenza / Jade Jagger / Luxury Residences.

www.lodhafiorenza.in

BACKGROUND

With the launch of Lodha Fiorenza, designed by Jade Jagger, the international trend in luxury residences arrived in Mumbai. Signature homes and lifestyles created by celebrated designers have become de rigueur for the truly discerning – residences that bear the stamp of the designer's unique aesthetic, that break new ground in architecture and styling, to become fashion statements in themselves.

BRIEF

The Objective of the campaign was to introduce the target audience to the concept of fashionable living & justify the premium that comes with designer residences like these. Along with generating footfalls to the LP, garnering valid leads for a property of this stature was a challenge. The major obstacle we faced was to search for our target audience who not only has the means to buy a high end property but also has a taste for fashion, and would be willing to pay the premium for a designer residence.

RESULTS

Onground, there was 20% increase in visitors to the Lodha Fiorenza Site Office.
Online Enquiries showed significant improvement in 'Quality' compared to past campaigns.
High campaign CTR's in range of 2X to 4X of the norm

SEO Google Analytics SEM Social Media Information Architecture Technology Creative Campaign Creative