temp-photo
temp-photo
temp-photo
temp-photo
temp-photo
temp-thumb
temp-thumb
temp-thumb
temp-thumb
temp-thumb
EXECUTION
What better way to get users to appreciate something like bathroom products than to somehow get them to 'experience' it? Which is why we came up with a game-based micro-site that let users 'experience'; the product, in an engage-and-inform format.

All communication elements leading to the site/game encouraged users to 'perform well under pressure, just like Kohler&'s new showerheads'. The connect with the product was amplified to its maximum, when the entire 3D game was played inside a virtual Kohler bathroom, involving the use of shower sprays.

To drive viral publicity, the game was integrated with Facebook i.e. players, scores were published across their friend's news streams, with a link back to the micro site. All this was complemented with Media Innovations that completely drowned the website home pages in water.


BRIEF
Kohler, a global leader in kitchen/bath installations and home interiors, ran a campaign that was style centric which according to the consumer feedback and market research did not resonate with the Indian consumers.

Kohler now wanted to make its positioning more performance and technology centric. To address this concern, a new shower line-up was launched.


INSIGHT
Low water pressure conditions was identified as a market need unique to India, something that NONE of the other bathroom products ever talked about.

The new Kohler range of showerheads was designed to address exactly this need. Targeting the SEC A, A+ metropolitan audience, Kohler wanted to create a strong connection between their product and the keyword 'pressure'.


RESULTS

  • On an average, users spent about 5 minutes playing the game on the website
  • 1,75,000 visitors spent 5 Lakh minutes-8,000 hours playing the games
  • Sites diplaying the banners witnessed 5X of average CTR

Creative SEO SEM Social Media Campaign Google Analytics Information Architecture Technology Creative