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EXECUTION
  • We created a website and a Facebook page as destinations to establish the proposition of Anytime, Anywhere Learning at India’s First Cloud Campus™. Google Maps was a cloud based services the Youth were very familiar with. So "Cloud Pins" were used as a design element on our Website, Banners, Print and TV commercials that would be instantly recognizable amongst our TG
 
  • Testimonial videos and Facebook " Friends Like Box" integrations on the website were used to Reassure students and make them feel Confident of the choice they were about to make.
 
  • The online media campaign featured destinations where maximum time was being spent by the TG. Facebook stamp ads, Sponsored stories & NIIT FB Channel were created where users could engage with others considering the course. Cybercafe usage is high in students and so a custiom Desktop Tab was created with Clinck- a cybercafe aggregator. High impact innovations were run of Yahoo, MSN & Rediff


BRIEF
Launch of  "Anytime, Anywhere Learning at India’s First Cloud Campus™"
Increase number of admissions to the program

NIIT Limited, a leading Global Talent Development Corporation and Asia’s largest IT trainer launched a new-age GNIIT programme that can be pursued anywhere anytime, by leveraging cloud learning methodology.


INSIGHT
  • Cloud Based Learning is new, so it was important to establish the concept as a better way to learn.
  • To maximize admissions it was imperative to explain the concept in a simple manner and make students feel confident and reassured that they were making the right choice.


RESULTS

• The campaign over achieved the site visits target by 40%
• The students felt "Reassured & Confident" enough to generate 18,000 enquiries for addmission (2.25% of visits)
• The high banner CTR's were unprecedented on MSN, Rediff & Clinck at 2X, 8X & 12X of  norm.

SEM Social Media Information Architecture Technology Creative Campaign Creative SEO Google Analytics