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EXECUTION
To Increase volume, we added many more city sepcific themes. Customized Landing pages for each city with localized offers ensured high relevance.
The insight around travel, allowed us to significantly increase our volumes by scaling up on the content network.
We were further able to build relevance & increase conversion rates by deploying re-targeting with custom messaging.

 


American Express
BRIEF
American Express wanted to double its prospect sourcing from search for its Karat card. The objective had to be achieved without a significant change in Cost of Acquisition


INSIGHT
DINK formed a large chunk of our online prospects. Data showed that this TG were heavy searchers of travel overall & weekend travel especially. 
Travel is the most searched category and our Karat credit card has significant travel benefits. Armed with this insight, we mapped users with searches from our target markets. Once we had approximated the location, we were able to localize & customize our messaging. This gave us access to more relevant search exposures, thus expanding the TG and inventory


RESULTS

With continuous optimization & tweaking, the campign saw a near 80% incease in volume at a single digit % age increase in Cost per Lead. The appointment rates on the campaign improved also improved marginally allowing us to almost double the value without any increase Cost of acquisition

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